Clients & Brands: View work by client by clicking on names below.
Adelington Design Group | Aquatalia | Ass Armor | Avirex | Axcess | bumbrella by CiCi Soleil | Corporate Volunteers of New York | Dana Buchman | Fifth and Pacific Companies | Haverstraw River Arts & Music Festival | Jill Haber | Karen Neuburger | Kensie | Kate Spade & Company | Liz Claiborne for JCPenney | Liz Claiborne Inc. | Liz Claiborne New York | Liz Claiborne Inc | LizWear | Love is Not Abuse | Metaphor | Monet | No More | New York Subway Line | Oil & Water | Olivia Stone | Orthology | Ruby & Mila | Rue de Fleur | Rulon Reed | Sarkos | St. Jeans Players | The Institute of Culinary Education | Tribune Standard | Trifari | Trina Turk | Thin Pill | USAI Lighting | ZAC Zac Posen
2020 HIGHLIGHTS:
ZAC Zac Posen: handbags
Art direction and photography by Herta
Truly Zac Posen: Diamond Rings
Art direction and photography by Herta
FRYE: handbags
E-com photography by Herta
ROSETTI: handbags
Art direction and photography by Herta
MULTI BRANDS: accessories
Art direction and photography by Herta
CENTRIC BRANDS: WWD BANNER and corporate bRANding materials
Art direction and design by Herta
2018 & 2019 HIGHLIGHTS:
AVIREX: Men’s Apparel
Ad campaign art direction. Photographer Zenith Richards
COPPERFIT: Accessories & Apparel
Ad campaign shoot art direction for In store graphics and social. Photographer Yutsai, Model Kate Upton
KIDS MULTI-BRAND: cALVIN KLEIN, tOMMY hILFIGER, JUICY COUTURE AND tIMBERLAND.
Photo shoot art direction for Amazon brand page banners
ROBERT LEE MORRIS: JEWELRY
Editorial imagery. Art direction and photography by Herta
TIGNANELLO: HANDBAGS
Social imagery. Art direction and photography by Herta
BETSEY JOHNSON: JEWELRY
Editorial imagery. Art direction and photography by Herta.
UNDER ARMOUR: KIDS Laydowns
Photo shoot art direction.
Entertainment: beauty
Web banners photoshoot by Herta
Buffalo Jeans: Men’s & Women’S DENIM
In store Graphics shoot art direction. Photographer Edwin Montoya
ROSETTI: HANDBAGS
Social imagery. Art direction and photography by Herta
Absorba: Baby & Infant Apparel
Photo shoot art direction and graphic design for Costco Ad
SPYDER: KIDS Apparel
Web banners photoshoot by Herta
2017-18 HIGHLIGHTS:
Aquatalia: LUXURY FOOTWEAR
Ad campaign art direction. Multiple Season sampling. Photographer Chris Brooks, Model Ilima Thompson
COPPERFIT: Accessories & Apparel
Ad campaign shoot art direction for In store graphics and social. Photographer Zenith Richards, Model Caroline Guzman
INDUSTRIAL DESIGN: USAI LIGHTING
Animated Promo: Story-boarding, illustration and animation.
MUSIC: CIEL GLOSS
Branding: Hand-drawn Logo & album cover illustration.
KIDS OUTERWEAR & ACCESSORIES:
OIL & WATER
Oil & Water Fall/Winter 2016 Lookbook. Art Direction, Graphic Design and Illustration. Photographer: Alix Martinez.
ACCESSORIES:
ADELINGTON DESIGN GROUP
Provided photography, re-touching and designed ad.
ACCESSORIES: JILL HABER
Illustrated and created patterns for Market Coloring Book.
2014-15 HIGHLIGHTS:
HOME DECOR: SARKOS HANDMADE WALLPAPERS
Branding: Hand-drawn Logo & Icon. Design Collateral: Business Cards & Brand book. Website Design and Set-up on Squarespace. Visit live website at SARKOS.NY
FASHION:TRIBUNE STANDARD
Design Collateral: Designed coffee table - style brand & look book used for CFDA brand grant submission.
FASHION: RULON REED
Branding: Hand-drawn Logo & Icon. Product Identity: Labels and hangtag.
CORPORATE FASHION:
Kate Spade & company
Worked on the re-branding transition of Fifth & Pacific Companies into Kate Spade and Company. Adapted re-branding into all corporate collateral.
2010-13 HIGHLIGHTS:
ACCESSORIES:
ADELINGTON DESIGN GROUP
Trina Turk. Designed jewelry product identity: Earring card, tag and pouch.
CORPORATE FASHION COMPANY:
FIFTH & PACIFIC COMPANies
F&P Magazine: Creator, Co-Editor in Chief, Art Director & Designer. Original photography on the cover, the look and travel sections.
accessories: monet
Behind the Scenes look of Monet photo shoot with Herta art directing and working with Photographer Brian Pineda.
FASHION: LIZ CLAIBORNE for JCPenney
Liz Claiborne re-branding: New Icon and Product Identity for Liz Claiborne re-launched for JCPenney.
FASHION: LIZ CLAIBORNE NEW YORK
Liz Claiborne New York International: 2010 In-Store Graphics. Art Direction and Design. Photographer: Brian Pineda, Re-toucher: Dan Staroff
FASHION: LIZ CLAIBORNE NEW YORK
Liz Claiborne New York International: 2010 Ad Campaign. Concept & photo art direction. Graphic design of print ads & in-store and outdoor signage.
Holiday images used in website, press kit , mailer and in-store graphics. Photo Art Direction. Photographer: Brian Pineda. Re-toucher: Dan Staroff
accessories: MONET jewelry
Monet 2011 National and International Ad Campaign: As seen in Instyle and Lucky magazines. Art Direction and Design. Photographer: Brian Doben, Model: Cintia Dicker
NON-PROFIT: HAVERSTRAW
RIVERARTS & MUSIC FESTIVAL
Designed annual event ads & posters, in English & Spanish.
Theater: St. Jeans Players
Herta digitally illustrated the backdrops and created the factory uniform logo for the musical The Pajama Game by St. Jean's Players which played last November at St. Jean's Auditorium on 167 East 75th St in NYC. The play takes place in a pajama factory in 1954. Watch it on YOUTUBE.
PHARMA: ORTHOLOGY
Packaging: Box Die Line & Design. Box was used as a mailer containing various informational materials on Orthology to be shared with patients who require additional physical wellness through doctor's offices/practices.
INTIMATE APPAREL:
BUMBRELLA BY CICI SOLEIL
Custom, hand-painted size & fit illustrations of bumbrella pantyslip. Illustrations used in the website & social media.
CORPORATE FASHION COMPANY:
Kate Spade & company
Annual Report 3-fold Covers
PHARMA: THIN PILL
Packaging: Logo New Product Adaptations & Label Design
ACCESSORIES: JILL HABER
Photo composition, re-touching and animation of handbag washing up on shore for Summer used on Social Media.
NON-PROFIT: NO MORE
No More Toolkit Collateral. Art Direction and design of signage, handouts and other marketing tools.
INTIMATE APPAREL:
BUMBRELLA BY CICI SOLEIL
Fall 2015 Ad campaign. Art Direction, Photography, Re-touching and graphic design and branding.
ACCESSORIES: NEW YORK SUBWAY LINE
NYSL Visual Merchandising display rendering for presentation.
ACCESSORIES: JEWELRY
ADELINGTON DESIGN GROUP
Metaphor for Sears E-comm : Product photography & re-touching.
KIDS OUTERWEAR & ACCESSORIES:
OIL & WATER
Oil & Water Spring/Summer 2015 Ad campaign. Art Direction & Graphic Design of lookbook and ads. Photographer: Alix Martinez.
ACCESSORIES: NEW YORK SUBWAY LINE
Design Collateral: Designed brand book and provided select NYC texture and subway images.
FASHION: KAREN NEUBURGER
GWP 72-page cookbook. Graphic Design and image sourcing.
INTIMATE APPAREL:
BUMBRELLA BY CICI SOLEIL
Designed logo, branding identity, marketing collateral, website & social media. Helped with the creative launch and support of the brand.
ACCESSORIES:
ADELINGTON DESIGN GROUP
Rue de Fleur window. Designed and constructed newspaper dress as well as window.
FASHION:TIM GUNN / MAKE IT WORK
Brand Pitch Collateral: Design and photo art direction. Photographer: Brian Pineda, Re-toucher: Dan Staroff
accessories: olivia stone jewelry
Branding: Logo & Product identify. Photo Art Direction and ad design. Photographer: Brian Pineda. Re-toucher: Dan Staroff
accessories: MONET jewelry
Monet national and international top of counter. In-store accordion style product catalog/mailer presenting on one side the Bridal collection and on the other the Fashion collection. English, French & Spanish.
